|
A key to any brand owner’s success in fighting counterfeiting and piracy is to develop and maintain an aggressive and complete brand protection strategy and program. Our team has worked with countless brand owners and outside counsel in the development and implementation of their brand protection programs.
The IC team knows and understands what it takes to develop a strategic plan for a particular brand owner. The problem of counterfeiting is very common amongst brand owners; however, not every brand owner’s program should be the same. There are unique problems and issues that affect each brand owner differently.
A brand owner’s program should be a model for how that brand wants to protect its image and reputation. To operate and maintain a successful program, a brand owner must run their program in a consistent manner that sends a clear and concise message to law enforcement, the judicial system and private investigators. There is nothing worse than sending “mixed messages” to those involved with attempting to protect the rights of a brand owner. A brand owner’s reputation can be ruined in a day if they do not always direct their anticounterfeiting efforts with clear direction and the utmost professionalism.
We can assist any brand owner in designing a brand protection strategy that is unique for that particular brand owner to ensure that their needs are fully met. Our team can develop the program from the ground up. Like in business, the foundation of a program is the most important component to a successful outcome or result. The phrase “Everything Matters” truly applies in the situation of designing the right program.
When designing and developing a program, our team will ensure that each and every part of the program serves a purpose and is needed to effectively protect the brand. It is important to design and implement a program that is extremely cost effective and will definitely provide a very “High Return on The Investment.” In tough economic times, it is important to be able to show upper management that a well run brand protection program is valuable and worth every penny that is spent on the program.
A truly successful program can actually bring money back into the program through criminal restitution, civil litigation, and proactive recovery programs. An effective program will include the following:
|
Training & Education
|
|
Criminal & Civil Enforcement
|
|
Internet Management & Enforcement
|
|
Criminal & Civil Restitution Programs
|
|
Brand Image & IP Protection
|
|
Our team has the experience in managing brand protection programs. Some brand owners handle the management of their programs in-house and others have chosen to have companies like ours oversee the day-to-day operations of their programs. There are advantages and disadvantages to both. We would enjoy the opportunity to discuss the development and management of an effective brand protection program with any brand owner that needs assistance.
Our team takes extreme pride in being part of a brand protection team. We understand that when we assist brand owners in developing or managing their brand protection programs that we are a key component to the overall success in protecting their brand.
|
